Privacy Policy


Adore Me, Inc. (“Adore Me”, “we”, or “us) knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This Privacy Policy explains how we collect, protect, use and share information about you when you use the Adore Me website located at (the “Site”), the Adore Me mobile app (the “App”), the Adore Me mobile site (the “Mobile Site”) and related services (together with the Site, the App, the Mobile Site, and the Adore Me Creators Content, as defined below, the “Services”).

We hope this information increases your confidence in Adore Me Creators and enhances your experience with us.

Each time that you use the Services, this Privacy Policy applies. If you do not agree to the terms of this Privacy Policy, you must discontinue using the Site and the Services. We encourage you to review this Privacy Policy carefully and to regularly check for updates.

This Privacy Policy addresses the following topics:



We collect data, including Personal Information, about our customers, members, visitors or users in two ways: (1) automatically from all visitors to the Site and from all individuals that use the Services (“Passive Data Collection”) and (2) directly from you, when you voluntarily submit information to us (“User-Submitted Information”). Our primary purpose in collecting Personal Information is to provide you with a safe, smooth, efficient, and customized experience. We only collect Personal Information about you that we consider necessary for achieving this purpose.

“Personal Information,” as that term is used in this Privacy Policy, is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

a. Passive Data Collection

We automatically track certain information based upon your use of the Site.

Log Files

Like most websites, we automatically receive and record certain information about our users’ behavior on our Site and use of our Services. Our servers automatically gather technical information about our Site traffic and store it in log files. This information includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to do internal research on our users behavior to better understand, protect and serve you and our community.


A cookie is a small text file that is stored on a user’s device for record-keeping or tracking purposes.

We use the following categories of cookies on the Site and Mobile Site:

  • Functional cookies (e.g., to determine the device you use to access the Site and format the Site accordingly, cookies necessary to select and purchase a product).
  • Statistics cookies, which enable us to understand better how you interact with the Site and Services by collecting and reporting information anonymously.
  • Marketing cookies used to display ads that are more relevant to you.

Cookies help us enhance your experience by speeding your navigation through the Services, recognizing you, and tracking your usage of the Site and Services.

You may remove certain cookies by following directions provided in your Internet browser’s "help" menu. You may also configure your browser to prevent cookies from being set on your computer; however, if you reject all cookies, your ability to use the Site and Services may be limited and you may not be able to use certain features of the Site.

This Privacy Policy covers the use of cookies by Adore Me Creators only and does not cover the use of cookies by any advertisers or other third parties.

Clear GIFs

We also employ a software technology called clear gifs (also referred to as web beacon) that help manage content on the Site by tracking what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of users.

We use clear gifs in our HTML-based emails to know which emails recipients have opened. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, you can unsubscribe or manage your email preferences by clicking Email Preferences from email footer

b. User-Submitted Information


In order to use the Site and the Services, you must first register with us and provide your email address. We use this information to contact you about the products and Services on our Site in which you have expressed interest and otherwise to communicate with you about Adore Me Creators and our marketing partners, including special offers and updates, messages about the Services and Your Account.

In order to better tailor our Services to you, we may also ask for certain information gathered via Instagram API Graph


Regardless of whether you register, we might collect your email address if you sign-up to receive our newsletter. You can control your email preferences and unsubscribe by clicking Email Preferences on email.

In order to be visible to other brands and automatically detect posts and instastories we will request to connect your business Instagram account. This will provide us access your public profile information, and posts insights.

Third-Party Account Credentials

When you provide us with your third-party account credentials, to such services as Facebook, you understand some content and/or information in those accounts (e.g. your name, email address or account ids) may be transmitted into your account with us. However, information transmitted to our Site from your third-party account will be covered by this Privacy Policy.

Influencer support

When you reach out to our Support team, including by email at, you may provide Personal Information. This information is collected and used solely for purposes of handling your claim or request and manage our customer service efficiently.


a. Purpose of processing

We collect, use, disclose or otherwise process your Personal Information for one or more of the following purposes:

  • To fulfill the purpose for which you provided the information.
  • To communicate with you, including via email, text message, push notification and/or telephone calls.
  • To operate, maintain, and provide to you the features and functionality of the Service.
  • To market to you, including through email, direct mail, phone or text message.
  • To personalize your experience and to deliver custom content and product and service offerings relevant to your interests, including targeted offers and ads through our Site or third-party websites.
  • To recognize you and remember your information when you return to our Site or Services.
  • To help maintain the safety, security, and integrity of our Services, technology assets, and business.
  • For testing, research, analysis, and product development, including to develop and improve our Services.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • To protect Adore Me’s rights.
  • To evaluate, negotiate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Adore Me’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Adore Me about consumers is among the assets transferred or is otherwise relevant to the evaluation, negotiation or conduct of the transaction.

b. Legal basis for processing

Adore Me Creators may process your Personal Information on the following legal grounds:

  • Performance of a contract to which you are a party
  • Adore Me’s legitimate interest
  • Compliance with legal obligations
  • Your consent


a. Who do we share Personal Information with?

Adore Me may share Personal Information with third parties for business purposes or as required by law.

We may disclose your Personal Information to the following categories of third parties:

Adore Me Partners

Adore Me Creators engages in analytics activities with carefully screened brands, or “Partners,” which we think will appeal to our user base.

Service Providers

We may provide Personal Information to third parties for their use in performing internal business functions (e.g., mailing, maintenance, security, data analytics, email transmission or other messaging, CRM, database management services or data hosting), or for performing client-facing services on our behalf. These service providers agree to only use your Personal Information in accordance with this Privacy Policy and for no other purpose than to provide the contracted-for services.

Related Parties

We may share some or all of your Personal Information with our affiliates (including a parent company, subsidiaries, joint venture partners or other companies that we control or that are under common control with us), in which case we will seek to require those affiliates to honor this Privacy Policy.

Third Party Advertisers

Adore Me uses third party advertising companies to help us further enhance our users’ experience and to better tailor our content to our individual customers. Third party advertising companies may collect Personal Information during your visits to this Site, our App, and other websites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third-party web beacon to collect this information.

Law enforcement and third parties pursuant to legal request

Adore Me may from time to time disclose Personal Information as it deems reasonably necessary to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations, in the United States and in other jurisdictions.


We may also disclose Personal Information to third parties in the context of a corporate transaction, as reasonably necessary to evaluate, negotiate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Adore Me's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Adore Me about consumers is among the assets transferred or is otherwise relevant to the evaluation, negotiation or conduct of the transaction.

Links to Other Websites

The Site may contain links to other sites that are not owned or controlled by Adore Me including sites that may use our branding. This Privacy Policy does not apply to those other websites. We encourage you to be aware of this when you leave the Site and to read the privacy policies and terms and conditions of each and every website you visit.

b. International Transfer of Personal Information

Your Personal Information may be processed directly by us in the United States or in Europe, or by third parties as described above. As such, the Personal Information we collect from you may be transferred to, accessed in or stored outside the European Economic Area (EEA) Wherever your Personal Information is stored, we will work to ensure that it is held securely and in line with applicable data protection regulation.

c. “Do Not Track” or “Opt-out” options

California Business & Professions Code Section 22575(b) (as amended effective January 1, 2014) provides that California residents are entitled to know how we respond to “Do Not Track” browser settings. Our Site is not at this time configured to read or respond to “do not track” settings or signals in your browser headings, which vary by browser provider, because a uniform technological standard has not yet been developed. We continue to review new technologies and may adopt a standard once one is created. In lieu of a browser-based opt-out solution, you can utilize the Network Advertising Initiative approved methods for placement of “opt-out” cookies described here. Our Site and those of our third-party advertisers or other vendors are configured to read and honor these opt-out cookies, so long as they are present on your computer. Note that if you delete all cookies, you will need to reset your opt-out cookies for them to be read and honored. Specific instructions are available here. However, please be aware that we do not control these opt-out processes.

d. No sale of Personal Information

Adore Me does not sell your Personal Information and will not sell personal information unless we provide you proper notice and, if appropriate, we obtain explicit consent.


We will retain both passively-collected and user-submitted Personal Information only as necessary to achieve the purpose for which it was collected, to the extent required by law (e.g. accounting, litigation hold) or to protect our business interests (e.g. bring or defend legal claims). Please feel free to contact our Legal Department at if you have any questions about our retention policy.


We may contact you directly by email using your registration email. We may also occasionally send you information about your account or our Services via text message. Please note that your carrier’s standard charges, data rates and other fees may apply. If you do not wish to receive SMS text messages from us contact Customer Care at 1.800.433.2367 (Monday – Sunday 8:30 a.m. – 8:30 p.m. (EST)) or by email at

If you require further assistance, please contact us by telephone at 1.800.433.2367 (Monday – Sunday 8:30 a.m. – 8:30 p.m. (EST)) or by email to our Customer Care department at and our agents will assist you to change your account settings and/or deactivate your account. Please do not email your credit card number or other sensitive information to this email address.


As you might expect, the majority of information Adore Me Creators collects is obtained through our Site, the use of our Services or via Instagram Graph API. However, we also take steps to protect information we collection “offline.” We will treat all Private Information received, including by fax, phone calls, and letters, consistently with the terms of this Privacy Policy. This Privacy Policy applies to all Personal Information, whether it exists in electronic format or hard copy.


The security of your Personal Information is important to us. Adore Me uses reasonable security measures to protect against the loss, unauthorized access, misuse, alteration and destruction of Personal Information under our control, both during the transmission and once we receive it. This includes, but is not limited to, the use of firewalls and encryption. Our Site incorporates physical, electronic, and administrative procedures to safeguard the confidentiality of your Personal Information, including Secure Sockets Layer (“SSL”) protection for all financial transactions conducted through our Site, our App and our Mobile Site. We also take several steps to protect the physical storage of your personal information in our facilities, including the storage of servers in a secure physical environment, behind a locked cage and an electronic firewall. It is your responsibility to make sure that your Personal Information is accurate and that your password(s) and account registration information are secure and not shared with third-parties. Although we make good faith efforts to maintain the security of Personal Information, no method of transmission over the Internet or method of electronic storage is 100% secure and we cannot guarantee that it will remain free from unauthorized access, use, disclosure, or alteration. Further, while we work hard to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent “hackers” or other unauthorized persons from illegally accessing or obtaining this information. To minimize the risk to you, we keep Personal Information no longer than necessary for legitimate business purposes or as required by law. As part of securing Personal Information stored on our servers, we restrict access to Personal Information to Adore Me employees, contractors and agents who need to know that information in order to operate, develop or improve the Services. These individuals are bound by strict confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations. If a security systems breach occurs and Personal Information is compromised, we may post a notice on our homepage ( or elsewhere on the Site and take any other appropriate step. If your Personal Information is impacted, we may contact you individually, in compliance with applicable laws.


In the event of a change in ownership, or a merger with, acquisition by, or transfer or sale of all or a portion of our assets to, another entity, we reserve the right to transfer all of your Personal Information, including email addresses, to that entity.


The Children’s Online Privacy Protection Act (“COPPA”) protects the online privacy of children under 13 years of age. Adore Me and the Site are not directed toward individuals under the age of thirteen (13) We do not knowingly collect or maintain Personal Information from anyone under the age of 13, unless or except as permitted by law. If we learn that Personal Information has been collected rom a user under 13 years of age on or through the Site, we will take the appropriate steps to cause this information to be deleted. If you are the parent or legal guardian of a child under 13 who has registered on the Site or you believe has otherwise provided Personal Information to Adore Me, please contact Adore Me at to have that child’s account terminated and information deleted.


As a California resident or a resident of the European Economic Area, you have the following rights in relation to the Personal Information about you that we have collected (subject to certain limitations pursuant to applicable law):

Right to Know

You have a right to be informed about the categories of Personal Information we collect about you and how we use it. The purpose of this Privacy Policy is to provide you with relevant information. In addition, you have the right, in certain circumstances, to request certain information relating to the Personal Information about you that we have collected, processed or disclosed, including:

  • Categories of Personal Information we have collected about you
  • Categories of sources of the Personal Information
  • Categories of Personal Information we have disclosed to third parties and categories of recipients to whom this information was disclosed
  • Categories of Personal Information we have sold to third parties and categories of third parties to whom the information was sold, if relevant
  • Business or commercial purposes for collecting or sharing your Personal Information

Right to Accurate and Complete Personal Information

You have a right to request that we rectify or complete inaccurate Personal Information we have about you.

You may edit or update certain Personal Information by contacting us at

Right to Access

You have the right, in certain circumstances, to request access to the specific pieces of Personal Information we have collected about you. To the extent possible, this data should be provided in a portable and machine-readable format.

Right to Request Deletion

You have the right, in certain circumstances, to request the deletion of your Personal Information.

Right to Opt Out

Adore Me does not currently sell your Personal Information. If this changes, you will have the right to direct us not to sell Personal Information we collect about you to third parties.

In limited circumstances, you may also have a right to opt-out of, limit or object to the processing of your Personal Information.

“Shine the Light”

In addition to the rights described above, California’s “Shine the Light” law (Civil Code Section §1798.83) permits California residents that have an established business relationship with us to request certain information regarding our disclosure of certain types of Persona Information to third parties for their direct marketing purposes during the immediately preceding calendar year.

You may not be discriminated against for exercising any of the rights listed above.

To exercise any of these rights, you may:

Write to us at:

Adore Me, Inc.
Attn: Legal Department
16 East 34th Street, 14th Floor,
New York, NY 10016

Send us an email to indicating in the subject line which of the rights listed above you are exercising (for example: “Right to know”).

Use our Toll-free number +1 (800) 433 2367 (Monday-Sunday 8:30am-8:30pm EST).

Note that we will need to verify your identity before processing any request, which may require us to request additional Personal Information from you. We will only use this newly collected Personal Information in connection with the processing of your request.

If you are a resident of the EEA and you believe your rights are being infringed upon by Adore Me, you may also lodge a complaint with the competent supervisory authority.


If you have questions, concerns or feedback regarding this Privacy Policy, you can contact us at or Adore Me, Inc. 16 East 34th Street, 14th Floor, New York, New York 10016, Attention: Legal Department.


This Privacy Policy will be updated annually. In addition, we may change this Privacy Policy from time to time. If we make any material changes to our Privacy Policy or how we handle your Personal Information, or we are going to use any Personal Information in a manner that is materially different from that stated in our Privacy Policy at the time we collected such information, we will give you reasonable and appropriate notice regarding the change.

Please make sure to check the Site frequently for updates.